Search Ads Vs. Display Ads?

This morning I found this cool enjoyable article which will hopefully share much to you all, specifically on Make Money Blogging. Yes, written by the expert with all his authority this article kindly share a new horizon and widen our perspective on how to do better on blogging.

Just follow the article till it ends, and enjoy your day.

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How About Search Ads AND Display Ads

Many online advertisers continue to struggle with the decision to use either search engine advertising or display advertising. Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and the like, or good old fashioned banner displays. Both offer valid reasons, and each outperforms the other in different areas.

Why Not Use Both?

Perhaps you should consider using a combination of the two to truly get the most out of you campaign. There is a common belief that search engine advertising delivers a better return-on-investment, but according to Matt Lillig of the Yahoo Analytics Team, a combination is more likely to do so. He says that advertisers just aren't measuring display ads in the best fashion. He writes on the Yahoo Search Marketing Blog:

Specifically, many advertisers primarily use conversion percentage to measure the success of their display ads and search keywords. For example, if a display ad converts poorly (it has a low conversion percentage) then the advertiser typically lowers the budget for the ad, shifts the budget to another channel like search, or pulls the budget entirely.

The problem with only using the conversion metric method is that it is a “last click” metric. “Last click” means that the ad only gets credit for the last click the visitor made before they converted. For display ad and search keyword purposes, a last-click model doesn’t reveal the true value of the ad. For example, a display or search ad wouldn’t get the credit for driving conversions to other campaigns. This can be a major issue, as advertisers might end up cutting the budget on an effective display campaign that is driving additional conversions, brand awareness and increased visitor traffic to your web site.

He then goes on to discuss the "assist" metric in Yahoo Full Analytics, which measures the number of times that display ads or search keywords contribute to the conversion of another ad or keyword.

Things Have Changed

There is no question that Pay-Per-Click search engine advertising has gained tremendous popularity over the years with the rise of the services mentioned in the introductory paragraph. In their early stages, they appeared to be a fresh alternative to banner ads that seemed to be attracting less and less attention. Perhaps more importantly, they brought a relevancy to ads that was not really present in older display ad campaigns.

The fact that they were based on searches assured a targeted audience that was more likely to be interested in the products being advertised. This concept was and continues to be a very attractive one to advertisers.

However, display advertising platforms are now offering such a concept, which combines not only relevancy and targeting, but the branding power of eye-catching visuals. In addition, platforms like the Google AdWords Display Ad Builder, MySpace's MyAds, and others allow the advertisers themselves to easily create professional looking ads without having to go through designers or ad agencies.

And let's not forget the well-targeted method of email advertising, which happens to be the preferred method of small businesses for the holidays according to Constant Contact.

Tips

If I start getting into a whole lot of tips, this article could easily turn into a book, so I'd rather send you to a couple of resources covering both search engine advertising and display advertising, but first I will offer a couple extra nuggets:

    - If you're using personalization tactics, do what you can not to insult potential customers (see the muffin-top fiasco).

    - Second, think about your call-to-action. Would you click your ad? What would it take to make you want to do so? Think about Google's advice with the Google Checkout Icon.

If you're familiar with the search industry, you're no doubt familiar with SEOBook and it's author Aaron Wall. He's got a very nice document (PDF) on AdWords and Yahoo PPC tips, and Jamie Lomas at iMedia Connection has some good ones for display advertising. Read these and get some wheels turning. Think about combo-campaigns and let your search ads and display ads compliment each other. You've got an ROI to think about.

Technorati Tags: SEO Tips,Display Ads,Advertising,Google,Yahoo

Wordpress Auto Content Generator MRR

WordPress is an open source blog publishing application. WordPress is the official successor of b2\cafelog, developed by Michel Valdrighi. The name WordPress was suggested by Christine Selleck, a friend of lead developer Matt Mullenweg.

Wordpress is currently the number one blogging platform with all easy to use. As a Blogging CMS it is broadly know for it functionality. One of it Plugin funtionality that is also easy to configure. But the one is The Auto Content generator which will help you to make one or many blogs with all its high quality content automated in it. Yes you can do that. It’s a very cheap price to get it, the only $2,95.

Technorati Tags: Wordpress Auto Content,Wordpress,Software,make money,blogging

Create a Wordpress Autoblog

Ever wondered how someone can get a website up quickly and fill it with quality content. The trick is to use software to pull information from the web and populate your website. This ebook shows you how to do that step by step using wordpress.

Don’t you ever imagine before that you can enjoying an automated wordpress blog withaout any update efforts needed. So what do you need is only installing it once, configure some or one widget, putting your ads (Google adsense, Affiliate code, and etc), than let it work to make $$$ for you.

You want it, Just buy the trough this link, for only $5. Yes you get it for only $5 at once.

Imagine that you build as many as you want it, then let it make money for you

Technorati Tags: wordpress automated blog,automated blog,make money,wordpress,ebook,get rich

Gray Lady Warms Up To Linking Out

Hi All Readers, Just read this article and contemplate for a while what it talks to you actually. With all passion surely you will get the message. Written by Jason Lee Miller, on of SEO expert behind WebPronews has it significance to read about. Enjoy Reading.

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The New York Behind the Times

Let it be on record that in late 2008, the New York Times decided linking to other sites is acceptable for respected journalism operations. The headline, meant to be the replacement of the town crier, is heavy and sluggish with decrescendo: “Mainstream News Outlets Start Linking to Other Sites.”

I’ll save you the trip to the calendar. No, we haven’t time-warped back to the Nineties.

Here’s a headline that’s been obvious: Mainstream News Outlets Have Been Ignoring the Revolution.

Isn’t it kind of their job to monitor those things?

Anyway, Brian Stelter says not linking to outside sites has been “a long-held commandment of many newsrooms,” and that, it turns out, times they are a-changin’. No longer do news outfits have to pretend other news outfits don’t exist. (Here’s a secret: the audience knows there are other places.)

Why the change of heart? Easy: Everybody’s doing it. And by ‘everybody,’ they mean oft-maligned elite media, with noses pointed firmly skyward: the Washington Post, NBC, the Chicago Sun-Times, USA Today, TMZ.

They let TMZ into their parties because he always brings the girls and Jaeger. But in an article about linking out to other sources, TMZ still gets the cold shoulder. The link in the Time’s article points to NYT’s Topics page with NYT articles about TMZ. Better to learn from them than from that animal himself—you can never trust the nouveau riche, you know.

The reason that’s not a link directly to TMZ is because the NYT just doesn’t go around making drastic changes. Links from the Gray Lady will come from a special area on Blogrunner called “Times Extra.”

Wow. And they almost seemed to get it. From a user perspective, not linking out to a mentioned website is really annoying. If I want to find example.com, which isn’t linked in an article, I have to actually type it in a URL bar. That’s better than thinking a present link is to the actual site and finding out it’s actually to some internal page I had no interest in visiting in the first place.

The new acceptance of linking out comes at an interesting time, just a couple of months after Tim O’Reilly skewered mainstream sites for stingy with their link love. O’Reilly called it “a small tear in the fabric of the web.”

But I have a hunch it has less to do with being hip or with it, or with any type of unwritten law of online etiquette, and more to do with becoming a destination aggregation site like Google. Stelter says as much in his report, this Google-eyed wonder of search portals and the revenue they make.

Ah, Purity, how you’ve prostituted yourself.

Hey, maybe next week the Times will read my Essentials of Font Philosophy piece and discover why sans-serif fonts work better online.

 

Technorati Tags: Search,SEO,journalism,linking,New York Times

Resolve Your Debt Soon

Hi readers, Out there are many people bitten by huge debt problem and did not resolve yet untill you right this article.

Let's talk about it for just for a while. Put the paper might you are reading right now, and let follow this artile till it ends. Not for a long time, it's only take your time for about 1 or 2 minutes. You want?

Yes, we talk about how getting pay off debt statement in a strict rapid way to do. First of all, let you find one or so company that provide any debt resolution schemes. To make you straight i would like recommend one of the best, it was the get out of debt now company which will surely know what to do to help you resolute your debt problems.

From which you are not only getting the such lending scheme program, but also they will guide you to make a bankruptcy statement based on chapter 7 bankruptcy. If you do not know yet what it is, they will also give you what is relating to chapter 7 bankruptcy information. it was a clear end short description as they are the expert on this course.

Finishing your personal bankruptcy statement, the company then will start helping calculate how much is your debt, how to resolute it, and which scheme is reliable for you regarding your monthly burden.

Ok, that's all what you need to do. Hope that you got my message then you will resolute from your debt problems as soon as possible. Good luck.

Life Cover Protection

What do you learn about your life, specifically on how long to plan your life? After witnessing people life that ends on sixties, seventies or even longer then such long years. Exactly you will say that no one knows how long he would life.

Yup, all people think the same as you. That we never perceive our life for how long years. Because of anything it could be ends in the unknowledgeable time people never predict before. That is why we are curently acknowledging some needs like insurance or protection. A life cover program which will provide us with many kinds of protection.
But, as it broadly known that is such protection usually would cover any sides of our life. Some of protection will cover on health, but other will cover our mortgage repayment. The fact shows clearly that is protection and or insurance will vary in its offers.
Even we know these protections ultimately designed to make some like life cover. Its began with a set of arrangement to avoid any risk of accidental happens. It also realize that our life is always vulnarable from any kinds of risk. That is better if we prepare for it. And one we need is Life Cover Insurance.