Despite the rapid expansion of internet marketing there are still many businesses who are wary of this new concept and prefer to stay with tried and tested marketing strategies. However traditional advertising techniques marry well with internet marketing while the unique advantages of the latter more than enhance the possibilities of a successful advertising campaign. Let's look at some of them:
The web is exactly what it says it is - world wide. This means that you are not restricted to a brick and mortar business but have a 24/7 online shop which caters not only to your local clients but to customers from all over the world. Since millions of people use the internet every day to search for products or services the opportunities for expanding your customer base are unlimited.
It is a great advantage for small businesses to use online marketing in contrast with other types of advertising. It is cost effective when you compare it with traditional advertising techniques that employ such things as a sales staff, t.v or radio advertisements or printed page. Placing product and service information on a website is convenient for your customers and saves you time and money. Another advantage of internet marketing is the ability to see which advertisements are working the best so in the end you will come out ahead despite the initial investment.
The advantage of internet advertising is that this allows you to reach your intended audience, which is not the case in newspaper advertising. In the internet, normally it is the target audience who does the search for a product or service and then they come across your advertisement and might get interested. Advertisements on popular and related web pages can also help you in reaching your potential customers. Email marketing is another direct approach, when you send out emails to customers from a list that could be obtained or following up a visitor to your web advertisement, and this way you are able to approach thousands of people, who would be living any where in the universe or right across your street!
Last, but certainly not least, is the fact that the success of internet marketing campaigns are easily measurable. It is almost impossible to determine how many customers respond to advertisements placed in newspapers or screened on the television. However, by using web analytic software, internet advertisers can establish not only the number of people who see their adverts, the number of repeat visitors and how many visits their website receives as a result of the click through rate (CTR) from any specific advertisement, but also the amount spent by individual customers and, if required, the demographic profile of the customers. As a result, advertisers can evaluate the effectiveness of the different marketing strategies they are using and modify them accordingly.
To conclude, marketing via the internet is a cheap and efficient way to market to your niche audience, regardless of time or geographical restrictions, and allows users daily access to your campaign.
The web is exactly what it says it is - world wide. This means that you are not restricted to a brick and mortar business but have a 24/7 online shop which caters not only to your local clients but to customers from all over the world. Since millions of people use the internet every day to search for products or services the opportunities for expanding your customer base are unlimited.
It is a great advantage for small businesses to use online marketing in contrast with other types of advertising. It is cost effective when you compare it with traditional advertising techniques that employ such things as a sales staff, t.v or radio advertisements or printed page. Placing product and service information on a website is convenient for your customers and saves you time and money. Another advantage of internet marketing is the ability to see which advertisements are working the best so in the end you will come out ahead despite the initial investment.
The advantage of internet advertising is that this allows you to reach your intended audience, which is not the case in newspaper advertising. In the internet, normally it is the target audience who does the search for a product or service and then they come across your advertisement and might get interested. Advertisements on popular and related web pages can also help you in reaching your potential customers. Email marketing is another direct approach, when you send out emails to customers from a list that could be obtained or following up a visitor to your web advertisement, and this way you are able to approach thousands of people, who would be living any where in the universe or right across your street!
Last, but certainly not least, is the fact that the success of internet marketing campaigns are easily measurable. It is almost impossible to determine how many customers respond to advertisements placed in newspapers or screened on the television. However, by using web analytic software, internet advertisers can establish not only the number of people who see their adverts, the number of repeat visitors and how many visits their website receives as a result of the click through rate (CTR) from any specific advertisement, but also the amount spent by individual customers and, if required, the demographic profile of the customers. As a result, advertisers can evaluate the effectiveness of the different marketing strategies they are using and modify them accordingly.
To conclude, marketing via the internet is a cheap and efficient way to market to your niche audience, regardless of time or geographical restrictions, and allows users daily access to your campaign.
About the Author:
Justin Harrison the leading Internet Marketing expert and is regarded as one of the foremost leaders in the Online Marketing space.
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