If you are involved in any home based business, then you definitely require the assistance of an autoresponder to automate a lot of replies for you when you are unavailable. Your business may not thrive if you do not use this potent advertising instrument in your online business.
An autoresponder is like a secretary who takes care of all the customer service issues your company may be handling with the clients. However, this time around this 'secretary' is needed only when you are online to ease the stress of always being in front of your computer to handle customer services issues.
For example, if you have a prospect that you put up for sale. If you programme an autoresponder to regularly issue a receipt and a download page immediately an order is executed, you will be more relaxed. In any case, some issues require your personal intervention even after executing the programme.
Imagine a customer arrives at your website, place an order for a product, he gets the receipt and download page, but the download page says that he needs a PDF to read the e-book. If the customer does not know what a PDF is and doesn't have anyone around him who knows, the next thing he does is email you.
What if you are on a few days vacation when this happens, do you think the customer would hold on till you are back? Well, there may be complaints and possibly request for refunds if the issue is not attended to at once.
You can actually use the power of an autoresponder to avert this. If at the end of the e-book download page, you include an autoresponder email address that handles possible problems, the customer could easily send an email and get an automated response on the Frequently asked questions from customers and use answers provided to help himself.
If a situation arises where there is no reply to his case, if he sends an email to customer support and the automated autoresponder reports that he will get a response in 24-48 hours, there is a probability that he will be patient enough to wait for your own personal reply.
It therefore goes that you need to use autoresponders as a must for your business to succeed.
An autoresponder is like a secretary who takes care of all the customer service issues your company may be handling with the clients. However, this time around this 'secretary' is needed only when you are online to ease the stress of always being in front of your computer to handle customer services issues.
For example, if you have a prospect that you put up for sale. If you programme an autoresponder to regularly issue a receipt and a download page immediately an order is executed, you will be more relaxed. In any case, some issues require your personal intervention even after executing the programme.
Imagine a customer arrives at your website, place an order for a product, he gets the receipt and download page, but the download page says that he needs a PDF to read the e-book. If the customer does not know what a PDF is and doesn't have anyone around him who knows, the next thing he does is email you.
What if you are on a few days vacation when this happens, do you think the customer would hold on till you are back? Well, there may be complaints and possibly request for refunds if the issue is not attended to at once.
You can actually use the power of an autoresponder to avert this. If at the end of the e-book download page, you include an autoresponder email address that handles possible problems, the customer could easily send an email and get an automated response on the Frequently asked questions from customers and use answers provided to help himself.
If a situation arises where there is no reply to his case, if he sends an email to customer support and the automated autoresponder reports that he will get a response in 24-48 hours, there is a probability that he will be patient enough to wait for your own personal reply.
It therefore goes that you need to use autoresponders as a must for your business to succeed.
About the Author:
To learn more, download my free report, Internet network marketing Joe Okoro is an accomplished networker who has successfully used internet marketing to grow his downline for 3 years now.
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