This article is the answer to a great question I was asked two days ago. The question was, "I am starting a business and my idea is to host teleseminars. At present, I don't have tons of stuff to offer but I would like very much to give away bonus gifts and this way to attract people to my seminars. Can you suggest some great gifts that are also easy to create?" Here is what I answered:
Audio is very, very simple and that if you have experience or a knowledge base surrounding a certain topic, it is way easier for you or for me and to get on the phone and teach people about it or have somebody ask you questions and you just answer them because you already have a knowledge base surrounding that topic area.
An audio recording can be used for many different purposes. You can use it without any modification and give it to people to download or you can transcribe it and convert it into an eBook, a special report or something in that line. Or you can pack the audio file and the eBook and make a physical product out of it.
I myself prefer the audio to have some form or shape and that's why I make teleseminars. Some time ago I used to make a teleseminar weekly. I was in product creation mode and I wanted to create really a lot of products. I did teleseminars on every topic imaginable, recorded them and transcribed them.
Now I have many products and I can use them in many different ways. The easiest way is to directly sell the product. Another approach is to offer the products as bonuses - either as part of an affiliate offer, or as a bonus for some of the packages I sell.
So for me, the easiest and the fastest way to create content and products and bonuses is definitely through creating some type of a recorded audio. With that, doing teleseminars was for me, the best method because you can add value to people who listen to you live and you can even sell the content live so you are getting paid to create the bonus and paid to create the content.
It is the fastest way to create content because you do not have to sit down and stare at a blank page, the material comes straight from your head and it flows. If you ever got stuck, the best way, just like I said, to write down, say 10 to 12 different questions and get somebody to ask you them. As a result you give a five-minute answer on each and you got a 60-minute recording.
Another great idea to create content and bonuses easily is to write tip series. Tips are easy to absorb and readers love them.
For example, if you have a knowledge base on a certain area, sit down and think of the top 10 tips or the top 20 tips and then you can elaborate on each of those tips further. For the most part, you can distribute those in a one-sheet page or something of that nature.
In addition to audio and tip series, customers love checklists as well. Checklists are great as a bonus because they are concentrated knowledge - you get all the important stuff of a thick book in one place, separated in easy to follow steps.
There are a variety of things that you can do, but the key is to leverage your time by repurposing your existing efforts. If you are doing a teleseminar, regardless of if you had anybody on the call or not, the real value that you have got is you created the product from it.
Audio is very, very simple and that if you have experience or a knowledge base surrounding a certain topic, it is way easier for you or for me and to get on the phone and teach people about it or have somebody ask you questions and you just answer them because you already have a knowledge base surrounding that topic area.
An audio recording can be used for many different purposes. You can use it without any modification and give it to people to download or you can transcribe it and convert it into an eBook, a special report or something in that line. Or you can pack the audio file and the eBook and make a physical product out of it.
I myself prefer the audio to have some form or shape and that's why I make teleseminars. Some time ago I used to make a teleseminar weekly. I was in product creation mode and I wanted to create really a lot of products. I did teleseminars on every topic imaginable, recorded them and transcribed them.
Now I have many products and I can use them in many different ways. The easiest way is to directly sell the product. Another approach is to offer the products as bonuses - either as part of an affiliate offer, or as a bonus for some of the packages I sell.
So for me, the easiest and the fastest way to create content and products and bonuses is definitely through creating some type of a recorded audio. With that, doing teleseminars was for me, the best method because you can add value to people who listen to you live and you can even sell the content live so you are getting paid to create the bonus and paid to create the content.
It is the fastest way to create content because you do not have to sit down and stare at a blank page, the material comes straight from your head and it flows. If you ever got stuck, the best way, just like I said, to write down, say 10 to 12 different questions and get somebody to ask you them. As a result you give a five-minute answer on each and you got a 60-minute recording.
Another great idea to create content and bonuses easily is to write tip series. Tips are easy to absorb and readers love them.
For example, if you have a knowledge base on a certain area, sit down and think of the top 10 tips or the top 20 tips and then you can elaborate on each of those tips further. For the most part, you can distribute those in a one-sheet page or something of that nature.
In addition to audio and tip series, customers love checklists as well. Checklists are great as a bonus because they are concentrated knowledge - you get all the important stuff of a thick book in one place, separated in easy to follow steps.
There are a variety of things that you can do, but the key is to leverage your time by repurposing your existing efforts. If you are doing a teleseminar, regardless of if you had anybody on the call or not, the real value that you have got is you created the product from it.
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