If there is one rule that stands head and shoulders above all others, it is the one that says, "Invest in Yourself!"
The chances are very good that you will have heard this saying repeated over and over again and yet you probably still don't have the first clue what this means. Let me explain.
An internet business isn't a building. It isn't a place...not a real physical place. An internet business exists only in cyber space and in the heart and mind of the owner of that internet business.
Basically, your internet business is YOU. You are the heart of your business, giving it the identity that it has.
You could make cosmetic changes to the outside of a real world business and people would be drawn in after seeing that improvements had been made, and look inside to see how your decor had changed and whether your product lines had changed.
With an online business you can change the look of your website but to make any real impact on your internet business you need to make improvements to yourself. You need to invest in yourself. It's not easy but you can't improve your internet business unless you improve yourself first.
Commonly people ask, "How and what do I invest in myself?" The answer isn't a $150 haircut or a designer suit. The answer is knowledge. You need to know more. The more you know, the better quality decisions you will make, which your online business will benefit from.
Assuming you spend just one hour a day reading newsletters and articles related to your industry, you will find that by the end of the month you've gained a tremendous amount of additional knowledge and new ideas.
You can do many things like listen to teleseminars and webinars or enrol in courses. Investing in yourself is taking the time to involve yourself in the process of gaining knowledge. This is Rule No.1 in marketing online.
The next natural step is the principle of 'Abundance Thinking'.
What is 'Abundance Thinking'? There are two ways to think about business. The first is to believe that there are only a set number of customers out there and that you need to steal customers from your competitors in order to survive. This is 'Limited Supply' thinking and it is a very damaging way of approaching your business.
Limited Supply thinking may earn you a living, perhaps even a decent one, but it won't allow you to make the most money you possibly can. It's the complete opposite of Abundance Thinking.
'Abundance Thinking' believes that there is a more than enough business to go around and that we will do best by working with others to provide customers with the best possible experience. Customers aren't stupid, they know that when you advise them to buy something from someone else it costs you a sale. This very fact that you value their welfare over you making a sale earns you trust, which can reward you with more sales from them over the longer term.
Abundance thinking is the belief that we are all stronger together than we are separately and that by helping one another we each become stronger individually. This principle when applied to internet marketing is usually the more productive of the two schools of thought.
Limited Supply thinking is characterized by holding on firmly to what is yours, and refusing to share anything with anyone. A great deal of decisions are made according to what your competitors are doing. It is a very defensive method of thinking and very rarely are the customers welfare taken into account.
Abundance thinking is an offensive position. Abundance thinking is what builds relationships. Sharing leads and information...even promoting another marketer...makes us happier, better adjusted, and less stressed.
Once you experience Abundance Thinking you will realize that there is plenty of business out there for everybody.
Interestingly, when people see this principle working successfully, they are inclined to try it themselves, and are also more inclined to do business with you since they consider you more trustworthy.
Joint ventures won't be a problem to put together. There is more success in abundance thinking than there is in limited-supply thinking.
The chances are very good that you will have heard this saying repeated over and over again and yet you probably still don't have the first clue what this means. Let me explain.
An internet business isn't a building. It isn't a place...not a real physical place. An internet business exists only in cyber space and in the heart and mind of the owner of that internet business.
Basically, your internet business is YOU. You are the heart of your business, giving it the identity that it has.
You could make cosmetic changes to the outside of a real world business and people would be drawn in after seeing that improvements had been made, and look inside to see how your decor had changed and whether your product lines had changed.
With an online business you can change the look of your website but to make any real impact on your internet business you need to make improvements to yourself. You need to invest in yourself. It's not easy but you can't improve your internet business unless you improve yourself first.
Commonly people ask, "How and what do I invest in myself?" The answer isn't a $150 haircut or a designer suit. The answer is knowledge. You need to know more. The more you know, the better quality decisions you will make, which your online business will benefit from.
Assuming you spend just one hour a day reading newsletters and articles related to your industry, you will find that by the end of the month you've gained a tremendous amount of additional knowledge and new ideas.
You can do many things like listen to teleseminars and webinars or enrol in courses. Investing in yourself is taking the time to involve yourself in the process of gaining knowledge. This is Rule No.1 in marketing online.
The next natural step is the principle of 'Abundance Thinking'.
What is 'Abundance Thinking'? There are two ways to think about business. The first is to believe that there are only a set number of customers out there and that you need to steal customers from your competitors in order to survive. This is 'Limited Supply' thinking and it is a very damaging way of approaching your business.
Limited Supply thinking may earn you a living, perhaps even a decent one, but it won't allow you to make the most money you possibly can. It's the complete opposite of Abundance Thinking.
'Abundance Thinking' believes that there is a more than enough business to go around and that we will do best by working with others to provide customers with the best possible experience. Customers aren't stupid, they know that when you advise them to buy something from someone else it costs you a sale. This very fact that you value their welfare over you making a sale earns you trust, which can reward you with more sales from them over the longer term.
Abundance thinking is the belief that we are all stronger together than we are separately and that by helping one another we each become stronger individually. This principle when applied to internet marketing is usually the more productive of the two schools of thought.
Limited Supply thinking is characterized by holding on firmly to what is yours, and refusing to share anything with anyone. A great deal of decisions are made according to what your competitors are doing. It is a very defensive method of thinking and very rarely are the customers welfare taken into account.
Abundance thinking is an offensive position. Abundance thinking is what builds relationships. Sharing leads and information...even promoting another marketer...makes us happier, better adjusted, and less stressed.
Once you experience Abundance Thinking you will realize that there is plenty of business out there for everybody.
Interestingly, when people see this principle working successfully, they are inclined to try it themselves, and are also more inclined to do business with you since they consider you more trustworthy.
Joint ventures won't be a problem to put together. There is more success in abundance thinking than there is in limited-supply thinking.
About the Author:
Ian Pelham is a marketer who has come through a very difficult time financially. He used debt consolidation loans to restructure his finances. Using a debt consolidation loan was one of the best things he did to rid himself of his bad debt.
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