South Carolina Craft Shows: Your Hobby, Your Business

By Alix Montoya

The first steps on establishing a business often has very high risks. If you're planning to make a small business from your arts and crafts hobby, you should take those first steps very carefully. In the world of crafting fairs and festivals, these steps can easily make or break you. So here are a few steps to make sure your business doesn't become a casualty of itself.

South Carolina crafting trade shows are a great way to explore the market early on. It gives you insight on competitive prices and other opportunities. you're going to want to try and set up a booth in one of these fairs and festivals to test the waters, so to speak. This is also the safest way to get to know the risks and problems usually encountered by arts and crafts businesses at an early stage. Make sure to try out small first on local fairs and festivals so you don't overwhelm yourself with big shows.

These trade shows are a great way to gain popularity for your products as well. If you give enough emphasis on the quality of your products, you can also walk in local gift shops and ask them to carry your handiwork. This is a good way to broaden your market and reach a lot more people and basically keeps you on top of the crafting business in your town.

Your friends and family are also a great way to spread the word about your new business. you can give out samples to them and ask them to show all their friends. Give out small souvenirs to neighbors and coworkers and you can be surprised where it will take you.

Your town's local newspaper or some specialized magazines that distribute in the region are a great way to advertise your business as well. If you have the money for it, you can try to get even small ads on these publications. Their existing subscribers can be a great new market for your starting business. Make sure to leave enough contact information on the ad so you won't miss any interested customer.

The Internet is also a great way of telling the world about your business. You can actually replace the magazine ad newspaper options and just jump right into building your very own website. Think of the Internet as a continuous arts and crafts fair and your website is your booth. So make sure to leave enough information, like product descriptions and contact information, on your website.

Another great way is to join online mailing lists, like Yahoo! Groups, which distribute e-mails, announcements and advertisements about almost everything under the sun.

Starting out small and working your way up is always the best way to start out your crafting business with minimal risks. It's always safe to learn as much as you can about the market before making any large investment. There are a lot of places which offer you information about these over the Internet and on a South Carolina fairs and festivals database. They can help you begin your business and keep everything under control.

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