Using Google AdWords to Your Advantage

By Jim Spence

There are many different people across the Internet who will tell you their secrets to efficiently using Google AdWords. Many/Most are not well informed as to the methods and rules that Google uses to administer their Pay Per Click AdWords Program.

By knowing how to collect appropriate Keywords, organize them, study traffic potential and then creating a campaign you have the basis for a successful Google AdWords Campaign.

Once you have organized and the keywords into sub categories, it is time to write your ad.

Once you learn how to write using correct formating the ad will make the difference between a click through rate of .004 and .04. For 1000 clicks the difference is .004 = 4 clicks and .04 = 40 clicks. That is 10 time more clicks!

The key after the campaign is up and running and you have some clicks coming in, is to efficiently adjust pay per click up or down depending on position.

Getting the discounted cost per click from Google is IMPORTANT to your campaign. IF you have a click through rate that is high enough, they will disount your cost. IF the click through rate is not good, they will offer you a rate that is ivery high per click.

Getting a good click through rate (CTR) is dependent on having ads that will attract clicks. You can optimize several ads by setting Google Adwords to display the several different ads evenly and then use the one(s) that have the best CTR.

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