Successfully marketing a restaurant today involves many aspects including menu choices, pricing and the correct selection of staff. External marketing initiatives can attract people into your seats, but internal marketing brings them back. There are many elements to a successful marketing plan including quality food at reasonable prices, great presentation, customer loyalty, first class service and attentive staff. Your training program is an integral part of your plan.
Advertising is a key factor to marketing a restaurant. But what type of advertising will bring desired results? Consider advertising avenues that can be tracked, like targeted mailings, newspaper ads with coupons, or radio and television ads where diners need to mention the station to receive a special promotion.
An online presence is a vital consideration when marketing a restaurant to reach the largest number of potential customers. All surveys show that today's diners use the Internet to search for restaurants in preference to the other methods. A regular e-mail newsletter will help with retention, whilst an introductory offer contained on the website will help with new visitors. If you have an online reservation system, a mailing list sign up, and a comments section, you will be ahead of the game when it comes to your website. Link to social media sites like Facebook and MySpace.
Marketing a restaurant online is not as daunting a proposition as some fear. You can use numerous local and national online dining guides, such as Meta Flavor. The new social tool, Twitter, allows you to reach diners instantly with special promotions for the day. You can open a Twitter account easily and at no cost, and can track your marketing efforts.
Marketing a restaurant well requires you to be able to motivate people to dine at your establishment. There are a number of low-cost incentives that have been successful in the past, including the frequent diners card, wine club membership, or even a specially designated chef's table.
Networking is an important element in successfully marketing a restaurant. Join your local chamber of commerce, trade associations, small business groups and charitable organizations of interest to you. They are a great way to get your restaurant in front of potential customers who can also provide referrals to their acquaintances. These groups also open up opportunities for media coverage.
While many restaurant owners feel they have to offer discount coupons when marketing a restaurant, its not necessarily so. In some cases, such as with fine dining establishments, they work against the image you are trying to portray. While coupons are good for tracking advertising, they should be used sparingly. Instead, consider offering value-added services, like valet parking, free entertainment, or complimentary services.
Promotions are an integral part to marketing a restaurant. Plan a themed lunch or dinner, a wine tasting, a chefs program, or a contest. Whatever the promotion, be sure to promote it heavily in the media and through on-site activities, like handing out flyers, having the staff dress according to the theme, or passing out samples. Create a festive atmosphere that will gain attention.
Advertising is a key factor to marketing a restaurant. But what type of advertising will bring desired results? Consider advertising avenues that can be tracked, like targeted mailings, newspaper ads with coupons, or radio and television ads where diners need to mention the station to receive a special promotion.
An online presence is a vital consideration when marketing a restaurant to reach the largest number of potential customers. All surveys show that today's diners use the Internet to search for restaurants in preference to the other methods. A regular e-mail newsletter will help with retention, whilst an introductory offer contained on the website will help with new visitors. If you have an online reservation system, a mailing list sign up, and a comments section, you will be ahead of the game when it comes to your website. Link to social media sites like Facebook and MySpace.
Marketing a restaurant online is not as daunting a proposition as some fear. You can use numerous local and national online dining guides, such as Meta Flavor. The new social tool, Twitter, allows you to reach diners instantly with special promotions for the day. You can open a Twitter account easily and at no cost, and can track your marketing efforts.
Marketing a restaurant well requires you to be able to motivate people to dine at your establishment. There are a number of low-cost incentives that have been successful in the past, including the frequent diners card, wine club membership, or even a specially designated chef's table.
Networking is an important element in successfully marketing a restaurant. Join your local chamber of commerce, trade associations, small business groups and charitable organizations of interest to you. They are a great way to get your restaurant in front of potential customers who can also provide referrals to their acquaintances. These groups also open up opportunities for media coverage.
While many restaurant owners feel they have to offer discount coupons when marketing a restaurant, its not necessarily so. In some cases, such as with fine dining establishments, they work against the image you are trying to portray. While coupons are good for tracking advertising, they should be used sparingly. Instead, consider offering value-added services, like valet parking, free entertainment, or complimentary services.
Promotions are an integral part to marketing a restaurant. Plan a themed lunch or dinner, a wine tasting, a chefs program, or a contest. Whatever the promotion, be sure to promote it heavily in the media and through on-site activities, like handing out flyers, having the staff dress according to the theme, or passing out samples. Create a festive atmosphere that will gain attention.
About the Author:
Writer Jose L Riesco teaches the most effective methods for getting more people into your restaurant at www.myrestaurantmarketing.com. Learn more about marketing a restaurant solutions here.
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