One of the biggest mistakes many business owners make is to focus more on their product than their marketing. The greatest product in the world will not sell without great marketing. Marketing is a major requirement in the success formula of a business and a huge part of that is copywriting. Therefore, you cannot run a successful business online without good copywriting.
Why is copywriting so important for online business opportunities? Prior to understanding its importance in an internet marketing business, I focused my efforts of product creation. Even though I launched a new product every month, it did not necessarily make me more money. I needed a way to sell all of these new products I was creating and I needed it quickly. Therefore, I decided to focus on copywriting for my business.
Expert copywriter Joe Sugarman says that good copywriting should cause a person to pay money for a product or service. That is the key to doing it effectively. Here are some strategies I recommend to improve the overall effectiveness of your copywriting.
1. Research
You cannot produce an effective sales letter to promote online business opportunities if you fail to do your research. How do you research? You start off by researching the customer. Identify the things that the customer loses sleep over, the fears of the customer, the constant frustrations, and so on. By doing this you will identify all of the concerns and objections of your target customer.
A great way to make your copy stand out is to research the vocabulary and buying bias of your customer. Take for instance engineers. If you write sales copy that is very analytical and use vocabulary that engineers use, your copy is going to be more effective with them.
By researching your customer this results in sales letters superior to the competition. Personalization sells and this is what you are doing.
You should also take the time to identify all the key characteristics of your product. This includes the features the product has as well as the benefits it offers for online business opportunities. Identify these key points and put them in a list so you can refer to them. The features describe what the product does. The benefits describe how what the product does and how it aids the customer. A simple way to identify benefits is to look at the features and ask yourself, ?Why would the customer care about this?? This one step will make your copy better.
2. Index Cards
When writing good copy you should recall your school days and bring back index cards. The use of these cards is great when copywriting. Use the cards to help track the answers to the questions your customer has in his or her mind. This will give you the information you need about your customer to write better. Also, include the features and benefits of your product on the index cards.
As you create the cards, write down the sentences that you want to include in your sales letter. This gives you a head start in the writing process. You do not need to write the final draft, just the main idea as a reference point.
This one technique makes it dramatically easier to write better copy. I learned this technique from master copywriter Dan Kennedy.
With these simple strategies for copywriting for online business opportunities you will be amazed at how much better your copy is. However, if you fail to do this necessary research, you simply will not make as many sales as you could.
Why is copywriting so important for online business opportunities? Prior to understanding its importance in an internet marketing business, I focused my efforts of product creation. Even though I launched a new product every month, it did not necessarily make me more money. I needed a way to sell all of these new products I was creating and I needed it quickly. Therefore, I decided to focus on copywriting for my business.
Expert copywriter Joe Sugarman says that good copywriting should cause a person to pay money for a product or service. That is the key to doing it effectively. Here are some strategies I recommend to improve the overall effectiveness of your copywriting.
1. Research
You cannot produce an effective sales letter to promote online business opportunities if you fail to do your research. How do you research? You start off by researching the customer. Identify the things that the customer loses sleep over, the fears of the customer, the constant frustrations, and so on. By doing this you will identify all of the concerns and objections of your target customer.
A great way to make your copy stand out is to research the vocabulary and buying bias of your customer. Take for instance engineers. If you write sales copy that is very analytical and use vocabulary that engineers use, your copy is going to be more effective with them.
By researching your customer this results in sales letters superior to the competition. Personalization sells and this is what you are doing.
You should also take the time to identify all the key characteristics of your product. This includes the features the product has as well as the benefits it offers for online business opportunities. Identify these key points and put them in a list so you can refer to them. The features describe what the product does. The benefits describe how what the product does and how it aids the customer. A simple way to identify benefits is to look at the features and ask yourself, ?Why would the customer care about this?? This one step will make your copy better.
2. Index Cards
When writing good copy you should recall your school days and bring back index cards. The use of these cards is great when copywriting. Use the cards to help track the answers to the questions your customer has in his or her mind. This will give you the information you need about your customer to write better. Also, include the features and benefits of your product on the index cards.
As you create the cards, write down the sentences that you want to include in your sales letter. This gives you a head start in the writing process. You do not need to write the final draft, just the main idea as a reference point.
This one technique makes it dramatically easier to write better copy. I learned this technique from master copywriter Dan Kennedy.
With these simple strategies for copywriting for online business opportunities you will be amazed at how much better your copy is. However, if you fail to do this necessary research, you simply will not make as many sales as you could.
About the Author:
Stephen Beck specializes in teaching families how to begin a real online business. Get his 3 free videos at http://www.8weekstoprofits.com so your family can start your internet marketing business today.
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