#1: Talk About Secrets. Its OK to have them, but to use them as a point of sale in SEO is wrong. If your outfit is great, then plastered throughout their websites copy will be honest declarations about hard work being the only SEO solution.
#2: Forget About the Social. Social networking is tough, and there are some companies out there who earn a lot of money working only the social networks day-in and day-out. Then there are others who dont even touch it. Ideal SEO Agencies should be somewhere in-between those two extremes.
#3: Imaginary Link Building. When an SEO outfit talks about building links back to your brand, but makes absolutely no mention of content creation, you know they arent serious. The word 'building' is used for a reason: these things take work and must be properly constructed.
#4: Quickly Pushing More Services onto You. Having you pay extra for big projects and web design is one thing, but if you sign up for SEO and realize youre going to have to pay for ten other services on top of it, whats the point? Differentiating between honest, paid help and aggressive sales tactics is fundamental.
#5: Stay Open Only From 9 to 5. The fact that SEO is a business that operates entirely online gives the SEO Agencies a remarkable ability to stay open. If they are treating it like a normal workday, be careful"the internet doesnt work like that.
#6: Bombard Blog Comments and Message Boards. This is just straight-up spamming. If your SEO companys social media strategy is to annoy bloggers and forums with links"and little else"start asking some serious questions.
#7: Do No Research. If the company trying to optimize your business knows nothing about your sector, how are they going to help you? Bad agencies jump right into SEO and treat it like the same process for everyone. Good agencies know that its nothing like that.
#8: Refuse to Change. This is built into the business plan of the best SEO Agencies. Search algorithms and consumer behavior change constantly. Look at all the new forums of communication that pop up in a single year online. If your company cant keep up with them, get a new one who can.
#2: Forget About the Social. Social networking is tough, and there are some companies out there who earn a lot of money working only the social networks day-in and day-out. Then there are others who dont even touch it. Ideal SEO Agencies should be somewhere in-between those two extremes.
#3: Imaginary Link Building. When an SEO outfit talks about building links back to your brand, but makes absolutely no mention of content creation, you know they arent serious. The word 'building' is used for a reason: these things take work and must be properly constructed.
#4: Quickly Pushing More Services onto You. Having you pay extra for big projects and web design is one thing, but if you sign up for SEO and realize youre going to have to pay for ten other services on top of it, whats the point? Differentiating between honest, paid help and aggressive sales tactics is fundamental.
#5: Stay Open Only From 9 to 5. The fact that SEO is a business that operates entirely online gives the SEO Agencies a remarkable ability to stay open. If they are treating it like a normal workday, be careful"the internet doesnt work like that.
#6: Bombard Blog Comments and Message Boards. This is just straight-up spamming. If your SEO companys social media strategy is to annoy bloggers and forums with links"and little else"start asking some serious questions.
#7: Do No Research. If the company trying to optimize your business knows nothing about your sector, how are they going to help you? Bad agencies jump right into SEO and treat it like the same process for everyone. Good agencies know that its nothing like that.
#8: Refuse to Change. This is built into the business plan of the best SEO Agencies. Search algorithms and consumer behavior change constantly. Look at all the new forums of communication that pop up in a single year online. If your company cant keep up with them, get a new one who can.
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