Part 4 of 4. As such, your overall website marketing strategy looks like this. First, build a website of several pages, linking them together. Next, choose a domain name and a web host. Finally, place the website on the host and link it with the domain name. When all these steps are performed, a user can type your business's memorable domain name into their address bar and learn all about your offerings.
Using a Web browser, a visitor views your Webpages. These pages contain text, images, and other multimedia. And the visitor navigates between them using hyperlinks. A client program called a "user agent" retrieves information resources, such as Webpages and other computer files, from Web servers using their URLs.
Most of the time, the user agent is a Web browser such as Internet Explorer, Mozilla FireFox, Opera, Netscape, or the program that you used to check out this Webpage. The user agent retrieves content from remote Web servers where the Website is stored and displays it on the visitor's computer. The visitor can then click on hyperlinks on each Webpage to other Webpages or World Wide Web resources, whose location (including their domain name) is included in the hyperlinks. This is called "browsing" or "surfing" the Web.
With such a vast wealth of information from which to choose, finding a specific site can be a challenge. You can of course type a domain name into the address bar, but this helps little if you aren't sure which domain to type. You may also wish to find websites on a specific topic rather than navigating to them individually by name.
It was this problem which search engines were created to address. Many such engines exist, of which Google, Yahoo! And Bing (formerly MSN Live) are the most influential. Because many users turn to these three engines for their online search needs, many webmasters make them key players in their website marketing strategies. Inclusion in all of these engines generates a great deal of free traffic which, in turn, translates into profit.
Additionally, consider using email to market your Website and business. Email is "a store and forward method of composing, sending, storing, and receiving messages over the internet. Email predates the Internet [and was a crucial technology in its creation.
Marketers have adopted email into their website marketing strategies because the cost to send is zero. As such, it is easy to inexpensively connect with many current or potential clients. In addition, auto responder systems can be had for only a few dollars per month, and represent a great way of conveying commonly requested information to customers without the need for human intervention. Such regular, targeted contact is a great way of maintaining customer mindshare in situations where your business might otherwise be forgotten.
And keeping you at the top of their mind is important to your "viral" success. Take our business, for example, we have a free weekly newsletter that we send out (sign up yourself) to current and potential clients. This gains the trust of our readers such that when people ask them for a Website design or SEM company, they frequently recommend us. To be sure, about 40% of our traffic comes from the three major search engines but the other 60% comes from thousands of other sites, from our newsletter or from our newsletter being forwarded to others. Be sure to check out Parts 1-3.
About the Author:
Since you read all the way through this article and are reading this right now, we understand you desire the top Website Marketing... That's Ace SEO & Web Design! for Seo Services 6092VZBC
Posts
Comments :
Post a Comment