The Generation Game: Do Age Groups Have Different Personalities

By Andrew Baud

Do different age groups have different personality types? A new study asks the question, and offers some surprising answers, as Talent Q founder Roger Holdsworth explains.

Age-related stereotypes abound in our society. From the portrait of selfish, feckless youth in TV shows like Skins through to the grumpy, conservative vision of old age provided by Victor Meldrew in One Foot in the Grave.

But do these crude caricatures hold up to serious scrutiny? Or - to put it another way - do different generations have specific characteristics that we should be aware of as HR professionals?

At Talent Q, we compared nearly 4,000 people across three generations - Generation Y (with an average age of 22), Generation X (average of 35) and the Baby Boomers (average of 55) to see if there were any clear trends.

The results challenged stereotypes, but also posed some interesting questions for the future.

First, we found that those in their early 20s had higher ethical standards, showed greater attention to detail and were more socially adept than older generations. All of which goes against popular perceptions of modern youth.

But surprising, the younger generation also proved to be less adaptable to variety and change, less likely to be good decision-makers, and less able to cope with a fast pace of work. Generation Ys were also generally less organised, less keen on planning their workload and less efficient than other generations.

Should we be worried by this? Well yes, possibly.

A shifting economy means adaptability, efficiency and dynamism are key traits for a modern workforce. One study suggests that Generation Y is likely to have an average of 14 different jobs by the time they turn 35, so it is a little concerning - not to mention perverse - that the younger generations seem less well disposed to change than their elders.

The 20-somethings we studied also tended to be less resilient, less confident at negotiation and decision-making, less influential in a leadership capacity and less able or willing to follow the rules - all of which tallies with bosses' complaints in annual CBI surveys.

But there were positives to draw upon too. Our research explodes the myth that younger people tend to be surlier and more selfish than previous generations. In fact, the Generation Ys were found to be more socially aware and more in tune with other's behaviour than their elders.

They also generally showed a stronger ethical code, which bodes well as business flexes to meet important challenges like climate change and corporate social responsibility: these agendas, it would seem, are in safe hands for the future.

So what then of the 'Baby Boomers'? Can we put some of their caricatures to the sword too?

Well certainly, the idea that older generations are conservative and 'set in their ways' can be challenged quite strongly.

The 50 and 60-somethings we surveyed were more likely to adopt new techniques and more likely to favour radical ideas than the younger generations - proof that "you can teach an old dog new tricks."

But interestingly, the same generation were also found to be less ambitious, less competitive and less likely to fit in with different types of people.

The difference in ambition and competitiveness may be explained by the ageing process - with older people easing down as they approach retirement.

But the social dimension suggests one abiding stereotype may have a grain of truth to it. Our findings do appear to bear out the 'grumpy old man' tag. Statistically at least, older generations are less socially adept than younger people - so Victor Meldrew, it would seem, continues to flourish in our society!

Of course, these conclusions are interesting, sometimes quite amusing. But they come with a big health warning - and that is that they remain massive generalisations. The differences we did record - while statistically significant - remained small, suggesting that there is actually more similarity between generations than many pundits might have you believe.

So the bottom line is simple, if a bit dull: there simply are no short-cuts. All stereotypes are inevitably flawed. They exist, as someone wisely wrote, "to save a biased person the trouble of learning."

That's a lesson we should all remember before we make a snap judgement based on person's age. More often than not, you will be wrong.

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The First Rule: Invest in Yourself

By Ian Pelham

If there is one rule that stands head and shoulders above all others, it is the one that says, "Invest in Yourself!"

The chances are very good that you will have heard this saying repeated over and over again and yet you probably still don't have the first clue what this means. Let me explain.

An internet business isn't a building. It isn't a place...not a real physical place. An internet business exists only in cyber space and in the heart and mind of the owner of that internet business.

Basically, your internet business is YOU. You are the heart of your business, giving it the identity that it has.

You could make cosmetic changes to the outside of a real world business and people would be drawn in after seeing that improvements had been made, and look inside to see how your decor had changed and whether your product lines had changed.

With an online business you can change the look of your website but to make any real impact on your internet business you need to make improvements to yourself. You need to invest in yourself. It's not easy but you can't improve your internet business unless you improve yourself first.

Commonly people ask, "How and what do I invest in myself?" The answer isn't a $150 haircut or a designer suit. The answer is knowledge. You need to know more. The more you know, the better quality decisions you will make, which your online business will benefit from.

Assuming you spend just one hour a day reading newsletters and articles related to your industry, you will find that by the end of the month you've gained a tremendous amount of additional knowledge and new ideas.

You can do many things like listen to teleseminars and webinars or enrol in courses. Investing in yourself is taking the time to involve yourself in the process of gaining knowledge. This is Rule No.1 in marketing online.

The next natural step is the principle of 'Abundance Thinking'.

What is 'Abundance Thinking'? There are two ways to think about business. The first is to believe that there are only a set number of customers out there and that you need to steal customers from your competitors in order to survive. This is 'Limited Supply' thinking and it is a very damaging way of approaching your business.

Limited Supply thinking may earn you a living, perhaps even a decent one, but it won't allow you to make the most money you possibly can. It's the complete opposite of Abundance Thinking.

'Abundance Thinking' believes that there is a more than enough business to go around and that we will do best by working with others to provide customers with the best possible experience. Customers aren't stupid, they know that when you advise them to buy something from someone else it costs you a sale. This very fact that you value their welfare over you making a sale earns you trust, which can reward you with more sales from them over the longer term.

Abundance thinking is the belief that we are all stronger together than we are separately and that by helping one another we each become stronger individually. This principle when applied to internet marketing is usually the more productive of the two schools of thought.

Limited Supply thinking is characterized by holding on firmly to what is yours, and refusing to share anything with anyone. A great deal of decisions are made according to what your competitors are doing. It is a very defensive method of thinking and very rarely are the customers welfare taken into account.

Abundance thinking is an offensive position. Abundance thinking is what builds relationships. Sharing leads and information...even promoting another marketer...makes us happier, better adjusted, and less stressed.

Once you experience Abundance Thinking you will realize that there is plenty of business out there for everybody.

Interestingly, when people see this principle working successfully, they are inclined to try it themselves, and are also more inclined to do business with you since they consider you more trustworthy.

Joint ventures won't be a problem to put together. There is more success in abundance thinking than there is in limited-supply thinking.

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Copper - Still the Metal of Choice for Heating and Plumbing

By Tal Potishman

In the United Kingdom, copper is the metal of choice for experts and small business owners alike in the plumbing and heating industry. This metal has been used for more than ten thousand years and historians agree that it is highly likely that only iron and gold were used in construction before copper was first discovered. Natural copper is reddish in tone, though as it ages the hue of the metal switches from reddish to a definite green colour.

Professionals in the plumbing and heating industries have been using copper for their pipes and for a number of the electrical devices that help operate the heating and plumbing systems the professionals create. While copper has been used commonly for almost a century, copper miners have recently begun raising the price of the metal out of fear that the world's available copper supply will not meet the demand.

Copper is most commonly used for water pipes though United Kingdom manufacturing professionals have also begun to use it for the transportation of natural gas. This metal is the standard by which other industrial materials are judged and there isn't a single building code that doesn't allow the metal to be used. This is a durable and strong metal and scientists believe that it also has elements that stifle the growth of bacteria on its surfaces while simultaneously protecting humans and larger creatures from germs and other harmful substances.

In the United Kingdom's domestic plumbing industry, copper has been determined to be the most useful material. It does not deteriorate and it can resist corrosion all while carrying water as well as natural gas. Industry professionals have so much confidence in copper that clients who use it in their homes and offices are given a fifty year warranty on the devices that make use of the metal.

For heating systems, UK experts agree that radiant heating is one of the best systems that can be installed. Copper pipes have been used in underfloor heating for decades because the metal easily and evenly distributes heat and because copper pipes are unlikely to leak and cause damage to the structural integrity of the house. Underfloor heating is becoming increasingly popular in the UK because it is the most efficient and cost effective method of heating a home.

Copper has also had great success in air conditioners and refrigeration units because it distributes coolness as easily as it does warmth. Copper has done a great deal to lengthen the lifetime of cooling units as well as increasing the units' effectiveness.

In addition to its heating and cooling properties and its structural integrity, copper is also known for being environmentally friendly. This metal does not go bad and can be recycled indefinitely. It is a natural germ fighter and is often used for doorknobs and surfaces in hospitals. Copper also helps the human body produce haemoglobin and fights against coronary heart disease and high cholesterol levels.

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Free Image Hosting And Unlimited Bandwidth Allowed.

By Tyler JL Neill

While many offer free image hosting facilities, sometimes it is better to pay the membership to these websites who offer it. the benefits of this are that you can keep track of your images from your members panel, you can see how many image views your image has had and much more. And remember, with most free image hosting websites, if you do become a member you are not restricted to small file sizes for uploading.

Most of the image hosting sites offer free image hosting facilities. Just host your image with them and get your image on the web for free. Few of the free image hosting websites give you unlimited download facilitys, unlimited MB file size and the images are hosted on very fast servers. Even the uploading is free and registration processes are just a formality.

You can easily upload your photos and also delve into other associated facilities such as wall papers, screen savers and slideshows.

Most free image hosting websites are on their own on a server of their own, and this is because of the high traffic and bandwidth they use, so usually no other sites are on that server, and this is good for the customer, because there are no other websites on the server to slow it down.

Most of the image hosting services runs on Linux dedicated servers. This means that the site you link with is the only one running on the server. This means your photos will load fast in the browsers of people who are viewing them.

Got a mobile phone with pictures on it, or a digital camera with pictures you want to share with the world? Well, uploading from these devices directly to the image hosting website is a breeze..

You can also upload photos through a micro chip or CD-ROM. If you have a digi- cam, you can verily go ahead with that as well.

Link building through the free image hosting sites is quite an easy job. Your photographs will then be showed on the social networking sites as well as online auctions. Custom generator facilities can let you upgrade your text, change it partially or completely, add a certain background, and on the whole completely morph your photos.

Free image hosting services also provide you with information on who just downloaded your photograph through the web. So if there is web paparazzo who loves you, you will always get to know.

Showing your images to the world has never been easier, thanks to free image hosting websites.

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The Future of Search: Integrating Word-of-Mouth into Search

By J Quipp

What will ultimately replace search engines?

This is a question I am asked frequently, and therefore have given considerable thought to. Ultimately, whatever it is, it has to compensate for the weaknesses of search though right? So, what are the weaknesses of search relative to the ideal search solution (he says knowing that we'll never stop searching for things we need, so search itself will never die, only transform into something more efficient)?

a) the potential to be gamed by people ? and we all know this is a tremendous issue for search b) poorer conversion rates than word of mouth, meaning a better solution is possible c) too many irrelevant results ? people need a means to cut through the ?crap? to reveal the most relevant results d) local search results are questionable ? too many small local business have no representation, or do not appear at all in localized search results

This then begs the question; what if a solution could be found that would minimize all these weaknesses?

As it happens, I think I have found the solution, or at least what I believe Yahoo is working towards (and if Yahoo is, I'm assuming Google is too) ? integrating word-of-mouth (WOM) into search. Let me elaborate.

Intuitively I?ve known for sometime that search engines would use what they could glean from social media to help improve their algorithms. For eg.; when Yahoo bought Del.icio.us, I gave them full marks for the purchase because it made perfect sense to me that Yahoo could then integrate bookmarks into their algorithms to reduce reliance on the much abused linking elements. In fact, both Dave Harry (Google Bookmarks the New Ranking Signal?) and Bill Slawski (Google Bookmarks and Personalization) have written about this method of personalization extensively.

What I couldn?t fathom though ? was how search engines could possibly integrate word of mouth into their results, to dramatically improve results. Everything found so far in Google, Yahoo, and MSN patents seems to suggest personalization based on your own behaviour. Our behaviour though is often based on the knowledge of friends. As individuals, we are experts at very little, and tend to rely greatly on our networks of friends and acquaintances for advice aka word-of-mouth. This WOM element is completely abscent from present day search results ? and as searchers we?re currently forced to gather friends? thoughts and recommendations from elsewhere, and they?re certainly not integrated or woven into the algorithms.

Then - came the AHA moment!

The AHA: Stumbleupon, Del.icio.us, Google Bookmarks (when shared), and a few others, are forms of word-of-mouth. They enable the passing of information amongst friends ? online. WOW! HOMERUN! TOUCHDOWN! GOAL!

How Can Search and WOM Be Joined?: Its simple really! If you begin to look at each of the social media for their strengths, you?ll start to get glimpses of the jigsaw puzzle Yahoo is constructing (my understanding of Google?s vision is less clear). Stumbleupon and Del.icio.us are essentially opinion sites. You voice your opinions (word of mouth knowledge) about web sites, pages of specific web sites, products, and even services. Thumbs ups and associated comments on Stumbleupon and saves on Del.icio.us could be viewed as recommendations. This is a form of word of mouth! - Search Engine Optimization

Now, lets take it to the next level, and start to reorganize the search results based on the cummulative opinions (thumbs ups and downs, and saves) of your ?friends? ? as identified by their (ie. the search companies) summarizing your friends on various networks (including Yahoo mail I might add). Relevant pages (as determined by in-page and off-page factors) can then be reordered to show those liked by the most friends first, followed by those favoured by sequentially fewer friends. Those with a negative friend score ? completely buried. In the middle ? all those results not yet scored by friends. Where insufficient friend input exists (eg. how many of your friends will have given a thumbs up to a 2007 Nissan X-Terra?), possibilities include:

a) searchers seeking out more knowledgeable friends in the space b) the engines themselves could layer feedback from the masses on top of standard search results c) the engines can merely revert to the algorithm as it would otherwise exist at that time

This means your friends opinions have a tremendous impact on the results you see?!

Interesting eh? Might even be a solution to the local results problem search engines face. Will you be happier with the search results? ABSOLUTELY, and if not, merely modify the "trusted friends" in your networks, and your results will change. In essence;

"you are responsible for the quality of your own search results"!

Now, I can hear a collective "whooooooah" from all readers. How you ask can the major search engines do this if all searchers aren?t on Stumble or Del.icio.us? You first need user critical mass on Stumbleupon, Delicious, Google Bookmarks et al for this to work! Well, consider; if you're not on Stumbleupon or Del.icio.us, then the search engines would merely revert to their algorithms they would otherwise be using. How convenient!

It also means much less gaming of search engines, and social media sites. Wow - a win-win all around!

Conclusions: In the end, its the ultimate solution and a win-win all around:

1) Searchers are given information they can make much better decisions with - when they need it. Searchers become responsible for their own results, and have the power to constantly improve them. Noone else to blame but themselves if they don?t like the results.

2) Search engines themselves are happy, because well, searchers are happy. Also, with the integration of WOM into search, search plays an even bigger role in the purchase decision ? meaning more searches, and higher revenues.

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